| Criterion | Score | Notes |
|---|---|---|
| Visual Design & Readability (30%) | ||
| Visual hierarchy | 7/10 | Strong hero focal point; consistent red/dark palette throughout |
| Typography | 7/10 | Clean sans-serif, good heading scale; solution card subtext slightly small |
| Colour contrast | 7/10 | White on dark hero passes WCAG AA; body grey (#666 on white) borderline at ~5.7:1 |
| Layout responsiveness | 6/10 | Squarespace default responsive; heavy animations degrade significantly on mobile |
| Whitespace usage | 4/10 | 🔴 3+ scroll-animation voids on homepage. Appear as broken/empty pages to first-time visitors |
| Content Quality & User Clarity (30%) | ||
| Clarity & relevance | 7/10 | "Reduce False Alerts by 98%*" — specific, quantified, attributed hero claim. Strong. |
| Grammar & tone | 8/10 | Fully English throughout EN pages. Professional, consistent. British English used consistently. |
| CTA clarity | 6/10 | Request Trial / Request Demo / Learn more — partial stage differentiation. No "Watch Demo" path for evaluation stage. |
| Visual content quality | 5/10 | 🟠 AI stock imagery on solution cards. AML page has one real UI screenshot — title readable, table rows too small. |
| Performance & Technical Health (25%) | ||
| LCP (Largest Contentful Paint) | 5/10 | 🔴 Animated background + 4:14 video load simultaneously on hero → LCP likely 3–4s |
| INP (Interaction to Next Paint) | 7/10 | Nav interactions responsive; no lag observed during testing |
| CLS (Cumulative Layout Shift) | 5/10 | 🔴 Scroll-reveal elements + unsized video → CLS likely >0.1 |
| Mobile optimisation | 5/10 | Scroll animations blank on fast scroll; no prefers-reduced-motion support detected |
| Security & uptime | 8/10 | HTTPS ✓ · GDPR cookie banner ✓ · Swiss company badge ✓ · Copyright 2026 ✓ |
| Trust & Credibility (15%) | ||
| Navigation clarity | 6/10 | Good taxonomy (Industries/Solutions/Platform). No "Why DetectX" primary nav item. |
| Professional appearance | 7/10 | 5 named case studies; strong manufacturing stats. 98% claim attributed to anonymous client. |
| Accessibility | 5/10 | No prefers-reduced-motion; no skip navigation; animated backgrounds unconstrained |
opacity: 0.15 initial state (not 0) in Squarespace Custom CSS@media (prefers-reduced-motion: reduce) { * { animation: none !important; transition: none !important; } }loading="lazy" to hero video embed and set a static poster imageopacity: 0 as their initial CSS state. Between "DetectX® Solutions" cards and "What makes DetectX® unique?" heading there is approximately 600px of solid black (#0a0e1a) with no text or imagery visible. A second white void (~300px) appears between the hero and the "On-Demand Webinar" section. A third void appears after the "DetectX® for Banking" full-width banner.| Action | Impact | Effort |
|---|---|---|
| Set scroll-reveal initial opacity to 0.15 (not 0) in Squarespace Custom CSS | High | Low |
| Add prefers-reduced-motion CSS rule to disable all animations | High | Low |
| Lazy-load hero video embed; add static poster image | High | Low |
| Rename "Credit Risk Rating" → proposed name in nav + footer + page title | Medium | Low |
| Rename "Risk Based Profiling" → "Client Risk Scoring" | Medium | Low |
| Rename "Asset Screening" → "Transaction / Asset Screening" | Medium | Low |
| Review root URL geo-redirect — English-locale browsers should not go to /de | Medium | Low |
| Action | Impact | Effort |
|---|---|---|
| Create "Why DetectX" page; add to Company nav (M2) | High | Medium |
| Rename "Other Industries" → "Third Party Risk Management" page (M3) | High | Medium |
| Add Fintech as named industry in nav (M4) | Medium | Medium |
| Restructure Platform menu: universal capabilities vs. module-specific (M5) | High | Medium |
| Replace AI stock solution cards with UI screenshots (F4) | Medium | Medium |
| Add "Customer Results" case study block to each solution page (F5, M15) | Medium | Medium |
| Embed video on solution/industry pages with click-to-play poster (M10) | Medium | Low |
| Resolve "Transaction Monitoring" naming collision (M14) | Medium | Medium |
| Action | Impact | Effort |
|---|---|---|
| Export Retina/2x UI screenshots; replace laptop mockup frames (M9) | Medium | Medium |
| Standardise module page structure: header template + cross-links (M11) | Medium | High |
| Rename "Transaction Monitoring" → "Transaction Processing" in Platform (M12) | Medium | Medium |
| Attribute "98%" stat to named client if permission available | High | Medium |
| Add competitor comparison section to "Why DetectX" page | Medium | High |
| Fix English content in DE AML page customer risk assessment tab (M11) | High | Low |
| Add keyboard navigation + skip-navigation links (WCAG 2.1 AA) | Medium | Medium |